FOR IMMEDIATE RELEASE

AVP Crocs Tour Cincinnati Open now LIVE on National Television

Men’s Finals now to be featured Saturday night in primetime; Women’s finals on Sunday

Cincinnati – July 2, 2007 – The AVP Crocs Tour Cincinnati Open presented by Herbalife, the final regular-season event of the 2007 AVP Crocs Tour, will now be seen live on national television, the AVP and Reach Event Marketing announced today. 

A new one-year contract with MyNetworkTV will allow fans across the country to witness the season-ending championships in Cincinnati live on the nationwide network.  Because of this exciting new change, the event schedule has been altered slightly, highlighted by the men’s championship final moving to Saturday night (September 1^st) at 8 p.m., with the women’s finals set for Sunday (September 2^nd) at 2:30 p.m.

Upon the culmination of the Cincinnati event, the prestigious Crocs Cup will be presented to the top men’s and women’s team of the season.  A team’s points are based upon their best 14 point totals with cable broadcasted events worth single points, NBC broadcasted events worth double points, and the season finale in Cincinnati, now live on MyNetworkTV, worth triple points.  The Crocs Cup is a trophy exclusively designed and crafted for the AVP Crocs Tour by Tiffany & Co.   

The Greater Cincinnati region has proven to be such a great destination for professional beach volleyball that Tour officials announced earlier this year a five-year deal naming Cincinnati as the host of the prestigious season-ending championship over Labor Day weekend. The 2007 AVP Crocs Tour Cincinnati Open presented by Herbalife returns to the Lindner Family Tennis Center in Mason, Ohio, for the third straight year. 

New Event Schedule & Times

Thursday, Aug. 30 - Day Session (Qualifier) – 8:00 a.m. to approx. 6:00 p.m.

Friday, Aug. 31 - Day Session - 8:00 a.m. to approx. 6:30 p.m.

Friday, Aug. 31 - Night Session - 7:30 p.m. to 10:00 p.m.

Saturday, Sept. 1 - Day Session - 9 a.m. to approx. 5:00 p.m.

Saturday, Sept. 1 - Night Session – 6:00 p.m. to approx. 10:30 p.m., (Men’s final at 8 p.m.)  

Sunday, Sept. 2 - Day Session 10 a.m. to approx. 4 p.m. (Women’s final at 2:30 p.m.)

Tickets

Tickets for the 2007 AVP Crocs Tour Cincinnati Open presented by Herbalife, held over Labor Day weekend Aug. 30-Sept. 2, can be purchased through avp.com/Cincinnati, Tickets.com and at all Meijer store locations in Cincinnati, Louisville, Lexington, Dayton and Columbus. Prices range from $9-$75 with special discounts and various packages also available. 

Online Information

For updated 2007 event information including tickets, sponsorships, hospitality, schedules and general announcements throughout the year visit the website at www.avp.com/Cincinnati.

About the AVP

AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide.  AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983.  Featuring more than 150 of the top American men and women competitors in the sport, AVP is set to stage 18 events throughout the United States in 2007.   In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball.  For more information, please visit www.avp.com.

About Reach Event Marketing

Reach Event Marketing (REM) is a full-service event marketing company that specializes in organizing, marketing and promoting regional and national events including the AVP Crocs Tour Cincinnati Open presented by Herbalife, AVP Louisville Open, Prep Classic, Skyline Crosstown Shootout Luncheon and i-wireless High School Tour.  REM offers strategic marketing expertise at the grassroots level in many areas including the selling of advertising, sponsorship and hospitality packages, ticket sales management, and promotion.  In addition to event marketing the company also publishes Hacks High School Sports Magazine.  For more information, please visit www.reacheventmarketing.com.

Contacts:
 

Sponsorships                            Ticket Info                              Media (Local)

Reach Event Marketing              Reach Event Marketing            Reach Event Marketing

Mario Cicchinelli                         Rocky Reising                           Ed Letsinger

(513) 794-4174                         (513) 794-4176                        (513) 794-4177

mario@reachusa.com                rreising@reachusa.com             eletsinger@reachusa.com

Kyle Ramsey                                                                            

(513) 794-4164                                                                          

kramsey@reachusa.com

AVP Media & Credentials         AVP                                        

Audra Silverman                        Meg Bruno                               

(212) 708-1703                         (310) 426-7157                          

audras@bzapr.com                    mbruno@avp.com